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Press Release

Celebrating Rams RFC Sponsorship by Caldere at Spread Eagle

Caldere Associates Ltd. proudly announces its recent sponsorship of the Rams Rugby Football Club, marking a significant milestone in our commitment to […]

henry@deadon.digitalAugust 18, 20232 min read
AI, Business General, Business Strategy

The Human Touch: Why Voiceover Artists Outshine AI Voices

The debate between human voiceover artists and AI-generated voices is gaining momentum. While AI voices promise efficiency and speed, do they truly […]

henry@deadon.digitalAugust 17, 20235 min read
Business General, Business Strategy

The Role of Feelings in Buying – A Look at Emotional Buying

Although everyone needs to shop, everyone has different reasons for how they choose to shop depending on their level of acknowledgement for […]

henry@deadon.digitalAugust 10, 202315 min read
CRM General, Zoho, Zoho CRM

Unlocking Your Business’s Potential with Zoho CRM

The key to competing lies in understanding and managing customer relationships effectively. As businesses strive to navigate this complex landscape, they often […]

henry@deadon.digitalJuly 13, 202314 min read
Business General, Business Strategy

The Impact of Inflation on UK Small Businesses

As the aroma of freshly brewed coffee fills the air of your favourite coffee shop, a sight too familiar greets your eyes […]

henry@deadon.digitalJuly 6, 20238 min read
All, Business General, Business Strategy, Case Study, CRM General, Zoho, Zoho Consultancy, Zoho CRM

Transforming Customer Experience: A Zoho CRM Case Study

Customer experience is the cornerstone of successful businesses in today’s digital age. It’s a universal truth that’s accepted across all industries and […]

henry@deadon.digitalJune 29, 20237 min read
CRM General, CXM General, Zoho CRM, Zoho Training

The Importance of Training After CRM Implementation

Picture this: You’ve spent hours researching, evaluating, and finally selecting your business’s perfect Customer Relationship Management (CRM) platform. You eagerly invest in […]

henry@deadon.digitalJune 22, 202312 min read
Business General, CXM General, CXM Tips, Zoho

Boosting Customer Loyalty: A Guide for UK Small Businesses

Every small business owner fights to get a slice of the pie in today’s competitive market. But as a UK small business, […]

henry@deadon.digitalJune 15, 202316 min read
Business General, CXM Tips, Digital Marketing, Zoho CRM Tips & Tricks, Zoho Marketing, Zoho SalesIQ

Leveraging Zoho SalesIQ for Effective Lead Generation

Are you struggling to keep your sales funnel filled with high-quality leads? You’re not alone! Finding the right tools and tactics to […]

henry@deadon.digitalJune 8, 202310 min read
CXM General, CXM Tips

What Makes a Successful CXM Strategy

Few things are more crucial to marketing than customer relationship management (CRM) and customer experience management (CXM). These critical elements of an […]

henry@deadon.digitalJune 1, 20234 min read
All, Analytics, Digital Marketing, Zoho Campaigns, Zoho Marketing

Boost Email Campaigns with Zoho Campaigns & Zoho Analytics

In today’s digital landscape, email marketing is an essential strategy for businesses aiming to engage with customers and establish brand loyalty. Nevertheless, […]

henry@deadon.digitalMay 25, 20237 min read
CRM General, CXM General

Are You Really Customer Centric?

As a business owner or decision maker, you’ve probably heard the term “customer-centric” or “customer experience” thrown around a lot. But what […]

henry@deadon.digitalMay 18, 20233 min read
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