About Caldere Associates
Who we are
Caldere Associates is a CRM consultancy based in Reading, Berkshire, helping small and medium sized businesses improve how they manage customers, sales processes, and operational data.
With over 20 years of experience in CRM consulting and implementation, we support organisations in designing systems that truly work for the way they operate. Our goal is simple. To help businesses gain better visibility, improve customer experiences, and run more efficiently through well designed CRM solutions.
Rather than applying generic systems, we take the time to understand your business, your processes, and your objectives. This allows us to create CRM environments that support real day to day operations and provide meaningful insight for decision making.
Our Team
Meeta Gargav
LEAD CONSULTANT AND TRAINER
Meet Meeta Gargav, our Lead Consultant and Trainer, who is known for her expertise in CRM and Automation. With over 15 years of experience, she has helped companies big and small improves their efficiency and profits.
Meeta’s leadership skills shine, developing teamwork at all levels. Before joining us, she worked at top companies like Glaxo Smith Kline, Bayer, and Pfizer, where she was a top performer. Her academic journey includes degrees in Human Physiology, Entomology, and Computer Science from prestigious universities. Beyond work, Meeta loves nature and gardening, finding joy in harvesting fresh food.
Vivek Gargav
STRATEGIC LEAD
Meet Meeta Gargav, our Lead Consultant and Trainer, who is known for her expertise in CRM and Automation. With over 15 years of experience, she has helped companies big and small improves their efficiency and profits.
Meeta’s leadership skills shine, developing teamwork at all levels. Before joining us, she worked at top companies like Glaxo Smith Kline, Bayer, and Pfizer, where she was a top performer. Her academic journey includes degrees in Human Physiology, Entomology, and Computer Science from prestigious universities. Beyond work, Meeta loves nature and gardening, finding joy in harvesting fresh food.
Graeme Forrest
CLIENT EXPERIENCE LEAD
Graeme Forrest, your go-to Client Experience Lead with over 20 years of expertise in sales, marketing, and leadership. With a skill for navigating complex technology solutions across various industries like asset finance and IT infrastructure, Graeme’s track record speaks volumes.
He’s not just a CRM expert but also a master in sales management, consistently driving company growth and fostering business development. What sets Graeme apart is his tireless commitment to delivering optimal results for both employers and clients alike. His loyal client relationships are proof of his energy, dedication, and sharp business insight.
Mark Mondo
TECHNICAL LEAD
Mark Mondo is a tech expert with over 25 years of hands-on experience in small business technology. He’s the founder of MondoCRM, a U.S.-based advisory firm, and a valued member of the Caldere team.
With a loyal client base of 600+ corporate clients, Mark’s practical approach has kept relationships strong for nearly nine years on average. He’s been collaborating with us on CRM projects for over three years, understanding our clients’ needs deeply. Mark’s background in marketing from Loyola University of Chicago, combined with his frequent travels to the U.K., brings a unique perspective to his work.
Our Story
Vivek completed his data science studies at university only to face the infamous dot com crash.
He secures employment troubleshooting CRM processes only to become frustrated to learn that it is more interested in peddling products than solving business problems.
Feeling unfulfilled in her successful pharma sales & training career, Meeta engages in lively conversations with Vivek on family holidays.
They discuss their unmet ambitions to apply their extensive commercial and technical backgrounds to impact small to medium-sized companies positively.
Ultimately, they founded Caldere, committed to improving information quality and business processes for the passionate people who operate them. Today, we remain dedicated to this mission, helping small and medium-sized businesses optimize operations and enhance customer experience through our specialized CRM and CXM solutions.
Ready To Improve Your Business?
If your business is struggling with disconnected systems, limited visibility, or inefficient processes, the right CRM strategy can make a significant difference. Book a consultation with Caldere Associates to discuss how we can help streamline your operations and give you greater insight into your business.
